Here are the steps:

Step 1: Keyword research

This is most essential step. You can change hundreds of keywords, but you can't modify them when performing organic search engine optimization. Your website's title and meta tags are limited, as well as your website's theme.

Step 2: Competition analysis

You should know your competitors.

They obviously are on top of the SEs, and that is so for a reason.

They must be doing something right!

Use tools like Yahoo! and AllTheWeb (link:your-competitor.com search) to check who's linking to them.

Step 3: Web design

Website design is also an important element. Friendly content and design is very important, as it effects important ranking factors such as site loading time.

Step 4: Web Site content

Your website's content should be changing - it must change and evolve. A website is never done - there is always room for improvement. Although it is possible in theory,, for your website to rank well for keywords that aren't even mentioned on it, it's always a good idea to have your targeted keywords on the page - in titles, links, tags...

Step 5: Linking strategy

Probably the most significant key of website optimization: the quantity and quality determines your rankings, especially when there are many competitors.

Every website is a possible link partner, but avoid 'bad neighborhoods' (like FFA link farms) and remember that .gov and .edu links, especially those from website's with similar content give higher value.

Step 6: Analyzing and optimizing

It's extremely important to analyze and optimize everything for higher conversion rates. Track your sales. track where your traffic is coming from. Keep an eye on your rankings in the major SEs - Google, Yahoo, Bing, Ask & AOL.

Step 7: Build credibility

A well known brand has no problem with this, but it's quite difficult to accomplish that for a green business. Engage with your audience. Use social media to establish a brand.

Keep in mind that search engine optimization is quite long-lasting process.

Consider hiring a professional seo company that offers organic seo services. The ROI can be very high.

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