Viral marketing can work in almost any sector, I mentioned earlier on that Viral marketing has TWO uses. One is of course to make money, the second less known one is to GET LINKS. Correctly choosing a trending topic, which is not yet saturated is the KEY.

Say you run a fashion site, don't be worried about giving out the ultimate code, concern yourself with giving a code and making it seem as its going to be limited and gets you GREAT cost savings (wherever possible get an exclusive code, because then even if it get released somewhere else you will get the credit)

When USA was doing the presidential candidates thing I did a test experiment. I made two "sniper sites" one was for first female USA president (something like that), the other for very first US black president. Stuck biographical type content on there, put in an email capture form there. Made each site rank for about twenty five different terms, competition was non existent.

To do a Viral promoting for an affiliate site the key is to show as a non affiliate site and must appear to offer value. Create and look for sensational stories, search for what is the hot and trending topic. A great way for spotting trending ideas is twitter, but that will be on another blog post I hope.

Being arrogant and obnoxious can easily help. I have now got one site that basically picks on one celebrity, and just destroys them, their clothes comparing them to other celebs and animals. This site ranks incredibly well for all sorts of terms for that celebrity. In turn I get lots of traffic organically and from other sites, and 90% of my links are completely natural.

I also get lots of hate mail. Which also gets released unique content is unique content after all. Most significantly I get lots and lots of links, naturally. That specific site has over 15K in facebook likes.

Pictures and Videos are a really good viral marketing tools, a picture with a watermark links goes a long way to establishing your site. Videos if done properly are simply explosive, I have admit-tingly until very recently avoided doing videos as did not have the setup for that, but now that I do I have one hopefully big viral campaign going live now.

The key to commence any affiliate based viral marketing campaign is to get your user base right and have an effective marketing plan. I would take 200 highly motivated (good or bad) users over 1000 semi interested users each day. Highly motivated users will result in actually help bring your site to the front.

I don't have a site on cycles, if I did I might have been all over tour de France. Developing several sites, some eulogizing certain riders, while others lambasting them some times even creating a cross site argument to help distribute my users, and maximize my exposure. I would have picked up the superstar gossip, the sleazy and the magical. I would have had one site that would have been about the reviews, giving it exposure and a loyal following.

This type of project for me would have taken 2 years, one year I would have developed the authority of the site get several dedicated users (say 300 or so) THEN next year I would have been rude, targeting all the sleazy elements every fault and that would have been my attempt to get other bloggers talking about it. Therefore giving me links, which is a crucial element of viral marketing.

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That is really the question right? Many will think that viral marketing is brick and mortar business and it only works for them, but there are so many elements to actually think about, and clever viral marketing can be extremely effective.

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